Distinguished by its uniform turquoise palette, the "Blue Lagoon" retains the standard 91-meter (50 fathoms) water resistance and unidirectional rotating bezel. Like all Scuba Fifty Fathoms, it is powered by the machine-assembled Sistem51 caliber, ensuring high magnetic resistance due to its proprietary hairspring, despite the disposable nature of the movement architecture.
Swatch was conceived by engineers at ETA SA and guided by the formidable commercial strategy of Nicolas G. Hayek, the brand repositioned the Swiss-made timepiece as an accessible, artistic, and fun fashion accessory. The name itself, a contraction of "Second Watch," defined its new market category.
The immense financial success of this high-volume, low-cost model provided the foundation for Hayek's new corporate entity, SMH (later The Swatch Group), to acquire and rebuild cornerstone luxury maisons such as Blancpain and Breguet.
Overall Grade: Brand New Production: 2024 Contents: Full-set Genre: Dive Watch
Size: 42mm Thickness: 14.4mm Lug Width: 22mm
Case: Turquoise-blue bio-ceramic case, matte finish Bezel: Turquoise-blue bioceramic, one-way dive bezel scale Dial: Turquoise-blue gradient dial, applied markers, lumed Hands: Blue color sword hands, lumed
Crown: Bioceramic push/pull crown, light visible wear Crystal: Biosourced crystal with anti-scratch coating Bracelet: NATO strap from recycled nets Caseback: Transparent exhibition back with illustration Movement: Automatic Caliber: Sistem51