This "Mission to Mars" reference is a direct and explicit homage to Omega’s 1970s "Alaska Project" prototypes. The fiery red Bioceramic case is a clear nod to the red-anodized aluminum thermal shield that protected the original NASA-supplied watch from extreme temperatures. The most critical detail, however, is the use of "rocket" shaped hands for the chronograph sub-dials, a design lifted directly from the "Alaska Project II" dial.
Swatch was conceived by engineers at ETA SA and guided by the formidable commercial strategy of Nicolas G. Hayek, the brand repositioned the Swiss-made timepiece as an accessible, artistic, and fun fashion accessory. The name itself, a contraction of "Second Watch," defined its new market category. The immense financial success of this high-volume, low-cost model provided the foundation for Hayek's new corporate entity, SMH (later The Swatch Group), to acquire and rebuild cornerstone luxury maisons such as Blancpain and Breguet.
Overall Grade: 9 / 10 | Like New Condition Production: 2023 Contents: Full-set Genre: Sports Chronograph
Size: 42.00mm Thickness: 13.25mm Lug Width: 20mm
Case: Red Bioceramic asymmetrical case, matte finish Bezel: White blue Bioceramic, fixed tachymeter insert Dial: White dial, printed markers, tri-compax sub-dials Hands: White pencil hands
Crown: Red Bioceramic, push-pull crown and pushers Crystal: Biosourced glass, domed Bracelet: White velcro strap Caseback: Red Bioceramic, solid Movement: Quartz Chronograph Caliber: Swiss Ebauche